About Shiseido
Shiseido is a Japanese skincare and beauty brand founded in 1872, renowned for its unique expertise combining Japanese tradition and scientific innovation. With over 150 years of dermatological research, the brand develops high-performance skincare that hydrates, protects, and strengthens the skin while revealing its natural beauty. A true benchmark in J-Beauty, Shiseido offers a holistic approach to skincare where well-being, effectiveness, and sensoriality are one.
Key ingredients & ranges
Ultimune (Power Infusing Concentrate)
Boosts the skin's natural defenses for lasting radiance
Vital Perfection (LiftDefine Radiance)
Deeply firms, plumps, and smooths signs of aging
Wrinkle Smoothing Cream Enriched
Shiseido's most powerful retinol treatment for wrinkles and dark spots
Bio-Performance (Skin Filler)
Micro-encapsulated concentrated treatment for intense cellular regeneration
Future Solution LX
Ultimate luxury anti-aging line for regenerated and radiant skin
Synchro Skin (Foundation)
24h long-wearing foundation that adapts naturally to your skin tone
Why choose Shiseido?
Founded in 1872 in Ginza, Tokyo, Shiseido is one of the oldest beauty companies in the world and the first Japanese cosmetic brand with a global reach. Its philosophy, combining Japanese tradition and modern science, is reflected in over 150 years of dermatological research—for formulas that care for the skin as a whole, body, mind, and beauty.
The Star Product: Ultimune Power Infusing Concentrate
The Ultimune Serum is Shiseido's iconic product—a serum that strengthens the skin's natural defenses to make it more resilient, radiant, and youthful. Its ImuGeneration Technology™ formula boosts skin immunity to amplify the effectiveness of all other skincare products in your routine. A global bestseller since its launch, it remains the brand's most awarded serum.
What skin types does Shiseido cater to?
Shiseido offers skincare for all skin types, with ranges targeting specific concerns: Ultimune (all types, preventive anti-aging), Vital Perfection (firmness), Benefiance (wrinkles), Future Solution LX (regenerating luxury), WASO (freshness and lightness), Synchro Skin (complexion). The brand covers facial care, makeup (foundation, lips, eyes), fragrances, and sun protection.
Discover Shiseido at Seven Young
Discover Shiseido skincare and makeup products, a benchmark in J-Beauty, renowned for their innovative formulas, sensorial textures, and Japanese expertise in beauty.