About Purito Seoul
Purito Seoul is a contemporary Korean skincare brand that draws inspiration from the ingredients and culture of Korea. Renowned for its gentle and minimalist formulas, it combines carefully selected active ingredients with Korean-sourced ingredients to soothe, hydrate, and strengthen the skin barrier. Suitable for sensitive skin, Purito Seoul skincare offers a unique sensory experience while preserving the skin's natural balance.
Key Ingredients
Korean Centella Asiatica
Fast soothing in 10 seconds — reduces redness and irritation
Gunsan Oat (Oat + PDRN)
Soothing beta-glucan to hydrate and calm reactive skin
Damyang Bamboo + Panthenol
Amino acids and minerals that fortify the skin barrier
Deep Sea Water (East Sea)
Light mineral hydration from Korean deep waters
StarFlower (Borage)
Essential fatty acids to nourish and revitalize the skin
Minari (Korean Watercress)
Natural antioxidant for a radiant and revitalized complexion
Why choose Purito Seoul?
Purito Seoul embodies the "From Soil to Seoul" philosophy — each ingredient is carefully sourced from natural regions of Korea: Gunsan oats, Damyang bamboo, Centella from Korean lands, water from the East Sea. The brand creates skincare that celebrates Korean natural richness while offering a modern and refined sensory experience.
Star Products: Wonder Releaf Centella and Oat Calming Gel Cream
The Wonder Releaf Centella range — available in scented and unscented versions — is Purito Seoul's bestseller line. The Centella serum (77% pure Centella extract) instantly soothes redness, while the Oat In Calming Gel Cream, formulated with 77% Gunsan oat seed water, hydrates and revitalizes post-blemish skin for immediate comfort.
What skin types is Purito Seoul for?
Purito Seoul caters to all skin types, with particular expertise for sensitive, reactive skin and skin with a compromised barrier. The range covers cleansers, toners, serums (Centella, Retinol, TXA + Niacinamide, Azelaic Acid), creams, SPF, and special treatments — for a complete K-Beauty routine rooted in Korean nature.
Discover Purito Seoul at Seven Young
Discover Purito Seoul's must-haves, Korean skincare designed to soothe, hydrate, and strengthen the skin with iconic ingredients like Centella Asiatica, oat, and bamboo.
