About LAKA
LAKA is a Korean makeup brand renowned for its inclusive vision of beauty. Founded on the "Love And Kind Artistry" philosophy, it develops innovative products with modern colors and comfortable textures, designed to allow everyone to freely express their style and personality. Famous for its iconic lip products, LAKA combines creativity, performance, and minimalist design in a borderless approach to beauty.
Key Products
Fruity Glam Tint
Lip tint enriched with 10 fruit juices for hydration and vibrant color
Soul Vegan Lip Balm
Iconic vegan lip balm for soft and long-lasting hydration
Soothing Vegan Lip Oil
Plumping lip oil with jojoba or sunflower oil, non-sticky
Vital Sheer Blusher
Translucent blush for a fresh and naturally rosy complexion
Wild Brow Shaper
Long-lasting brow gel for defined and natural-looking eyebrows
Bonding Glow Lipstick
Melting vegan lipstick in 16 shades for a luminous finish
Why choose LAKA?
Founded in 2018, LAKA is Korea's first gender-neutral makeup brand — a revolution in K-Beauty. All products are 100% vegan, cruelty-free, and made in Korea. LAKA enriches its formulas with skincare active ingredients (PDRN, hyaluronic acid, fruit extracts) for makeup that cares for the skin while enhancing it.
The "Love And Kind Artistry" philosophy
LAKA believes that makeup has no rules — no gender, no codes. Its "Love And Kind Artistry" philosophy invites everyone to express themselves freely, to play with colors and textures, and to celebrate their unique beauty. A pioneering position in Korea that has attracted millions of fans worldwide.
Who is LAKA for?
LAKA is for everyone, regardless of gender, age, or skin type. The range covers lips (tints, balms, oils, glosses), eyes (eyeshadows, eyeliner, mascara, brows), and complexion (blush, highlighter, primer) — for inclusive, vegan, and truly free K-Beauty makeup.
Discover LAKA at Seven Young
Discover LAKA's iconic products, innovative Korean cosmetics with modern colors and effective formulas, designed to naturally reveal your personality.