About Hince
Hince is a premium Korean makeup brand known for its minimalist universe and its “Mood-Narrative” philosophy. Through sophisticated colors, sensorial textures, and innovative formulas, the brand invites everyone to express their personality and reveal their natural beauty. Renowned for its lip, complexion, and eye products, Hince combines contemporary elegance and creativity to enhance every mood and style.
Flagship products
True Dimension Radiance Balm
Luminous lip balm for natural, hydrated radiance
Raw Glow Gel Tint
Translucent gel tint for glowy and natural lips
Nu Blur Tint
Blur-effect tint for a soft and natural petal finish
Second Skin Mesh Matte Cushion
Mesh-textured matte cushion for an even complexion without a mask effect
Half Moon Cheek
Half-moon blush for a fresh and sculpted complexion
Mirror Dew Gloss
Mirror-effect gloss for voluminous and shiny lips
Why choose Hince?
Hince is a premium makeup brand born from the "Mood-Narrative" philosophy — the idea that each product tells a mood, an emotion, a moment. Its sophisticated colors, sensorial finishes, and minimalist packaging make it one of the most desirable K-Beauty brands, recognized as much for its aesthetic as for the quality of its formulas.
The Mood-Narrative Philosophy
Hince believes that makeup is a language — that of the current mood. Its "Mood-Narrative" philosophy guides each collection and each shade: colors that tell a season, an atmosphere, a personal story. Each product is designed to be both a care product and an accessible artistic expression.
Who is Hince for?
Hince is for anyone looking for premium, elegant, and natural Korean makeup. The range covers lips (tints, balms, gloss), complexion (cushion, foundation, primer), cheeks (blush, highlighter), and eyes (eyeshadows, liner, brows) — for complete, refined, and modern K-Beauty makeup.
Discover Hince at Seven Young
Discover Hince essentials, a collection of Korean makeup with innovative textures and elegant shades, designed to naturally reveal the radiance and expression of each personality.
