About FWEE
FWEE is a Korean makeup brand that celebrates self-expression through modern colors, innovative textures, and a playful approach to beauty. Renowned for its lip and cheek products with natural and luminous finishes, the brand develops lightweight and comfortable formulas that allow for personalized looks while revealing each individual's personality.
Key Products
Lip & Cheek Blurry Pudding Pot
Multi-functional lip and cheek pot, creamy and melting texture
3D Voluming Gloss
Plumping 3D effect gloss for voluminous and luminous lips
3D Voluming Tint
Long-lasting plumping tint for a natural and vibrant finish
Spa Glowing UV Tone-Up Base
Hydrating SPF base for a luminous and even complexion
DIY Palette
Customizable palette to create your tailor-made lip and cheek routine
Fingertip Lip Brush
Innovative silicone lip applicator for precise and gentle application
Why choose FWEE?
FWEE is a brand driven by the philosophy "Feel Your Moment" — each product is designed to transform everyday moments into moments of pleasure and personal expression. Its innovative textures, vibrant colors, and creative packaging make it one of the most trending K-Beauty brands of the moment, acclaimed on social media.
The star product: Lip & Cheek Blurry Pudding Pot
The Blurry Pudding Pot is FWEE's absolute bestseller — a multi-functional lip and cheek pot with a creamy texture that blends into the skin with a natural "blur" effect. Its lightweight and long-lasting formula is available in over 35 colors to suit all looks, from the most natural to the boldest.
Who is FWEE for?
FWEE is for all lovers of modern Korean makeup, from natural "no makeup" looks to more intense shades. The range covers lips, cheeks, eyes, and complexion — with multi-functional, playful products designed to be easy to use anywhere, anytime.
Discover FWEE at Seven Young
Discover FWEE essentials and explore innovative Korean makeup with unique textures, designed to naturally enhance every moment of the day.