About Etude House
Etude House is a Korean beauty brand renowned for its playful, colorful, and creative universe. True to its "Makeup Play" philosophy, Etude House offers innovative skincare and makeup products that allow everyone to express their personality. With high-performance formulas, pleasant textures, and trendy colors, Etude House supports all beauty routines to reveal the skin's natural radiance and enhance every style.
Key Products & Ingredients
Dear Darling Water Tint
Water-based lip tint with berry extracts for natural, long-lasting color
Panthenol (Vitamin B5)
Deeply moisturizes and repairs the skin barrier
Madecassoside (Cica)
Soothes redness and regenerates sensitive skin
Hydrating Collagen
Plumps and maintains hydration with the Moistful Collagen range
Play Color Eyes
Eyeshadow palettes with trendy shades for expressive looks
Fixing Tint
Long-lasting lip tint, lightweight and mask-proof
Why choose Etude House?
Etude House is a brand of the Amorepacific group — one of the world's beauty leaders — combining rigorous formulas with creative aesthetics. Its "Makeup Play" philosophy encourages everyone to freely explore colors and textures, without rules or pressure, for joyful and accessible beauty for all.
The SoonJung range, gentle skincare expertise
The SoonJung line is Etude House's flagship skincare range, designed for sensitive and damaged skin. Formulated with over 92% naturally derived moisturizing ingredients, fragrance-free, paraben-free, and silicone-free, it is built around Panthenol and Madecassoside to gently soothe, repair, and strengthen the skin barrier.
Who is Etude House for?
Etude House is for all lovers of Korean beauty, from beginners to makeup enthusiasts. The range covers complexion, eyes, lips, skincare, and accessories — with playful, trendy products designed to be easy to use every day.
Discover Etude House at Seven Young
Discover Etude House essentials, Korean skincare and makeup products known for their effective formulas, trendy colors, and playful approach to beauty.
