Collection: Beauty of Joseon

About Beauty of Joseon

Beauty of Joseon is a Korean skincare brand that reinterprets the beauty secrets of the Joseon dynasty through modern and effective treatments. Inspired by Hanbang traditions, the brand combines iconic ingredients such as ginseng, rice, and other plant extracts with recognized active ingredients to help hydrate, nourish, and reveal the skin's natural radiance. Its gentle and innovative formulas are suitable for all skin types and offer an authentic approach to K-Beauty.

Key ingredients

Why choose Beauty of Joseon?

Beauty of Joseon draws on Hanbang traditions—ancient Korean herbal medicine—to create modern skincare that is both effective and respectful of the skin. Each product is formulated with exceptional natural ingredients for authentic and accessible K-Beauty.

Hanbang Heritage, Reinterpreted

Beauty of Joseon's philosophy is inspired by the beauty rituals of the Joseon royal court. Ingredients like ginseng and rice bran, used for centuries to maintain skin, are combined with modern active ingredients for formulas that blend K-Beauty tradition and innovation.

What skin types is Beauty of Joseon for?

Beauty of Joseon skincare is suitable for all skin types. The brand offers targeted ranges for wrinkles, imperfections, pores, radiance, sensitivity, and dehydration—for a complete routine inspired by Korean wisdom.

Discover Beauty of Joseon at Seven Young

Discover Beauty of Joseon's essentials and explore Korean skincare inspired by ancient traditions, designed to bring radiance, hydration, and comfort to all skin types.